Bundil
Shark Tank WinnerFounder·Acquired
As Seen on Shark Tank, Bundil is a mobile application that invests your spare change from card purchases into a diversified portfolio of cryptocurrencies.
HIGHLIGHTS
—Round-up investing into crypto, later expanded to stocks
—Got a deal on ABC's Shark Tank
—Scaled to 100,000 users
PRODUCT DECISIONS
—MVP to multiproduct.: Scaled to 100,000 users, then expanded from crypto to stocks via Alpaca Markets to become a diversified micro-investing engine.
—Liquidity lessons.: Migrated off the first provider (Wyre) after hitting slow KYC, limited pairs, and slippage at scale. “Liquidity is product.”
—Shark Tank as a go-to-market engine.: Built a TV-ready onboarding funnel, a pre-roll waitlist and post-show drip, and campaigns timed to reruns. Referrals carried built-in social proof.
—Building in iteration.: Rebalancing suggestions, educational tooltips from drop-off points, adjusted round-up thresholds. North star shifted from “investing without thinking” to “investing without stress.”
—Infrastructure as differentiation.: A modular investing engine (crypto, stocks, future assets), a real-time risk layer, and a flexible KYC fallback to reduce drop-off.
MORE WORK
