Hidrent
ExitedCo-Founder·Acquired
Hidrent was a mobile and web platform designed to connect off-duty firefighters with homeowners and businesses seeking reliable, trustworthy help with handyman tasks. Hidrent was acquired in 2023 by the Belfor Group.
HIGHLIGHTS
—Multi-sided marketplace: homeowners, firefighters, businesses.
—IAFF partnership for access to vetted firefighters.
—Acquired by the BELFOR Group, 2023.
ORIGIN
Dave (Hidrent's CEO) said, “You know who I trust? Firefighters. If they are there during a crisis, why can't they be there during other times?”
PRODUCT DECISIONS
—Built trust as a design asset: verified firefighter profiles via the IAFF partnership.
—Two mobile apps (one for firefighters, one for consumers) plus an accessible web app for an older demographic, with large touch targets and simplified navigation.
—Principles: “Trust is a Design Asset,” “Iterate Relentlessly,” “Design for All, Not Most.”
MORE WORK
